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WELCOME TO PURPLE DOG

ABOUT PURPLE DOG

What Makes Us Different

At purple dog we only sell products that we believe in and would use ourselves. That's why we only stock high quality food & accessories that help you get active with your dogs.
Our experienced staff will be able to help you find the right food for your dog as well as making sure your harness fits correctly.

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We supply high quality raw food, dry food, treats and accessories to keep your dog healthy and active.
We only stock products that we believe in and would use with our own dogs.

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BRANDS WE STOCK

COTSWOLD RAW

Staff favourite

Cotswold Raw offer a selection of true raw complete including 20% Fresh Fruit & Veg. Available as a mince or sausage.


As well as offering Raw complementary, Natural Dried Treats and supplements.  

PRO DOG RAW

Great value raw complete food

Human grade, gourmet raw dog food and nutritional support supplements crafted by the worlds leading experts in raw feeding, with you and your working dog in mind.

ALBION COUNTRY BOWL

Put A Spring In Their Step

Albion Meat Products offer a great selection of Raw Foods. Free from preservatives, colourings and fillers, this healthy range is a perfect way to give your dog a more natural diet.

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NATURES MENU

Wide selection

One of the biggest raw food manufacturers in Europe, Natures Menu offer the widest selection of products, from complete working dog minces, through to raw bones, chews and their super convenient nuggets.

ARCTIC WOLF

Exclusive to Us

Manufactured in Scotland from premium local ingredients.  Our 80:10:10 mince is slightly courser, to give more texture and make it more appealing to your dog.

NUTRIMENT

A wide selection with added benefits

Nutriment produce a wide range of minces in both 80:10:10 and complete recipes.  They also produce specific recipes with added elements to support with various conditions, making them perfect for dogs who require something to support elements of their body function.

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AMBER VALLEY

Available Loose or Bagged

Amber Valley is our own brand of High Quality Dry Food, made from the finest ingredients.

We offer Grain Free & Super Premium both of which are hypoallergenic.

Sold by weight and made in the U.K

NATURAL TREATS

A Healthy Way To Reward Your Dog

We offer a wide range of natural treats from Gourmet Sausages to Venison Ears. Also stocking brands such as JR Pet Products and Cotswold Raw.

WAW

For Relaxing Walks

The WAW Easy Dog Shock Absorber is an innovative new product for dogs of all sizes. By reducing the impact of your dog pulling, this must have item allows for safer walks for you and your dog. 

Made in Italy. 

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FINNERO

Lifestyle With Pets

FinNero design and manufacture durable and practical pet products. Their focus is to make soft, comfortable and unique products for pets, honouring traditional Scandinavian design.

Designed in Finland.

ARCTIC WOLF

Active Dog Equipment

Arctic Wolf produce a wide range of high quality active dog equipment & supplements. Designed to help you be more active with your dog.

UK Manufacturer.

DRAGRÅTTAN

Sled Dog Equipment

Dragråttan have 30 years experience in the sled dog sport, which has enabled them to produce a high quality range of strong padded harnesses, active dog boots & mono-sport running belts.

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OPENING HOURS

Come Visit

Monday      9:30 - 17:00

Tuesday      9:30 - 17:00

Wednesday 9:30 - 17:00

Thursday     9:30 - 17:00

Friday          9:30 - 17:00

Saturday      09:00 - 15:00

Sunday        Closed

CONTACT US

Questions, comments, requests? Feel free to reach out. We’d love to hear from you.

Unit 6 Acre Ridge Industrial Estate,
Alfreton, DE55 7RG, UK

01773 688240

 
 
 

01773 688240

Unit 6 Acre Ridge Industrial Estate,
Alfreton, DE55 7RG, UK

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